Digital Market for Business

DIGITAL MARKETING

What is Digital Marketing? 

In Simple terms, it is a form of marketing which exists online and if it is offline it is traditional marketing.Digital marketing is the promotion of your product/service via online or digital channels such as social media platforms.

Digital Marketing Definition According to Hubspot Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. It is referred to all marketing efforts that use the electronic medium in order to reach the people.

DIGITAL AROUND THE WORLD IN 2019

Differences between digital marketing and traditional marketing

Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution of your ad across media, you fundamentally kept the message the same and use similar main elements in your ads regardless of channel.

Digital isn’t a channel. It’s a totally different way of looking at the world and engaging with your audience.

In my original post, which was updated a year ago, I created a table that identified differences between traditional media and social networking. I’m reproducing that here because those differences still hold in a world where we talk about digital marketing rather than social networking.

Digital marketing Two-way conversation Open system Transparent One-on-one marketing About you Brand and User-generated Content Authentic content Metric: Engagement Actors: Users/ Influencers Community decision-making Unstructured communication Real-time creation Bottom-up strategy Informal language Active involvement Deep Analytics Paid, Owned, Earned

Traditional marketing One-way conversation Closed system Opaque Mass marketing About ME Professional content Polished content Metric: Reach/ frequency Actors/ Celebrities Economic decision-making Controlled communication Pre-produced/ scheduled Top-down strategy Formal language Passive involvement Poor analytics Paid

Marketing Process

 1. Developing Mission Statement That is Organizational Mission Statement to be matched up with Marketing

 2. Situational Analysis Identify the Problems and work on the getting solutions. In order to achieve the business Goals, let me just brief you about the above chart

 3. Identify the problem and Research The marketer can identify the problem and research by asking people’s opinion about what they actually need. Here surveys come into the picture where you take suggestions from the people and delivered the solutions(product/Services). Developing a Mission Situation Analysis Marketing Strategy and Marketing Mix Implementation & Control Marketing Process 22 

 4. Marketing Strategy and Marketing Mix Developing the Alternatives plan After going through the surveys and analyzing the needs of the customers and then one can develop the alternatives plans. Once you Developed the alternatives plans, The next step is to carefully analyze every alternative and select the best possible alternative plan among them. Marketing Mix which includes product Development, Pricing, Promotion, Place and Distribution Analyze and selects the Best alternative Plan.

 5. Implementation and Control

 • Implement the plan: Once you select the best plan you can start implementing the plan.

 • Review/Measure: Once you have implemented the plan and now you can start measuring the success/failure.